What makes a destination desirable for meetings and conferences? Usually it comes down to what investments a destination makes into infrastructure and experiences.
American company CVent looked at several metrics to come up with its rankings, measuring not only the number of events a city hosted, but also the amount of interest event planners showed in the destination. This meant counting how many different requests for proposal the destination received, as well as how many profile views it got, along with the number of contracts it ultimately won and how many room nights booked.
The study also measured how suitable a destination was as a hub for events, tallying up the percentage of hotels that were qualified to accommodate meetings. With this in mind, here’s a look at the top 5 destinations in Africa to host your next event.
Top 5 MICE Destinations in Africa
- Cape Town, South Africa
- Johannesburg, South Africa
- Marrakesh, Morocco
- Cairo, Egypt
- Nairobi, Kenya
