Unless you have been living under a rock the last ten years, the past decade has been a period of dynamic change for digital advertising in the travel industry. Travellers across the globe have adopted smartphones at a rapid pace, putting mobile and cross-device campaigns at the center of industry advertising strategies. Meanwhile a growing trend toward automation and algorithm- driven techniques like programmatic advertising is remaking the entire process of how marketing campaigns are planned and managed. On top of all this, a continuously growing universe of new advertising formats like social media, connected TV, and more are forcing travel marketers to be creative about where to allocate limited budgets.
Each of these changes is creating new challenges, as well as opportunities, for travel industry marketers.
- How should the industry use the growing information about traveller habits to target and deliver more relevant products?
- What’s the best way for marketers to stay ahead of continuous changes in travel shopping habits?
- Which advertising formats and buying techniques will yield the highest return on investment?
If those in the industry are not careful about how and why they align their marketing strategies with the shifts above, they risk falling behind, or even worse, not connecting with today’s fickle and demanding travel consumer.
Our in depth research will uncover the trends that will shape digital advertising in Africa’s travel industry.
What You’ll Learn
- Biggest trends that will impact travel industry advertising strategies in the year ahead
- Insights from advertising industry executives currently working with some of the biggest travel brands
- Look at the most important ad formats and media buying strategies for travel marketers
- Insights into advertising themes like privacy, personalization and automation
Order the report and get FREE access to our hosted luncheon presentation in Johannesburg. Network with fellow industry executives and share your personal insights and recommendations for the future of travel marketing.
