Registration Opens for Africa MICE Forum 2021

Gallivant Africa

Registration is now open for the premier edition of Africa MICE Forums, a series of interactive high-end events designed to connect pre-qualified MICE buyers and local suppliers through fun and authentic experiences across different host destinations.

Unlike other large gatherings, AMFs are intimate forums of about 40-60 participants with each event running for only two nights and one day; a short and effective stay for meeting, negotiating and building meaningful relationships with the best suppliers.

AMF believes that the real magic of networking happens in small groups and facilitates this experience with thoughtfully designed one-on-one meetings, networking dinners, parties and activities that are unique and local to the host destination.

AMF invites both local and international MICE buyers including meetings and event planners, communication agencies, venue finding companies, corporates and International Associations interested in doing business in Africa to take advantage of its hosted buyer offerings to discover its diverse and rich host destinations. All hosted buyers at AMF are pre-qualified to participate based on the number and scale of events organized, budgets held and decision-making power.

MICE Connect Africa fosters a community of event professionals leveraging the power of emotions, friendship and shared experiences to build relationships that shape minds and businesses forward.

Unlike the old non-efficient trade fair model, they meet at exciting new destinations across Africa to explore, learn and forge new bonds through authentic and immersive experiences.

Despite Africa’s uniqueness and diversity, the continent still struggles to attract less than 3% of the over a trillion-dollar globally valued international business tourism.

With Africa’s current dependencies and economic challenges in view, Imagine what the continent could achieve with a little more than 3%.

Our role is to inspire, engage and support Africa’s MICE drivers aiming to gain a better share of this global market.

Lagos, Nigeria  |  22 – 24 April 2021

Morocco  |  22 – 24 July 2021

Kigali, Rwanda  |  14 – 16 September 2021


Event Planners/Buyers
In this category: Meetings and event planners, communication agencies, venue finding companies, corporates and Associations.

MICE Suppliers
In this category: MICE service providers like hotel groups, individual properties, DMCs, congress centres, special venues, technology suppliers, catering services, tourism and convention boards, and enablers.


  • Discover interesting MICE destinations and unique offerings.
  • Find new businesses worth months of product research and discovery.
  • Raise your brand profile on the centre stage and directly during one-to-one sessions.
  • Network with high-quality Buyers/Suppliers from across the MICE industry.

Contact Anna: anna@africamiceforums.com or Obinna Nwachuya: insign@sluxia.com


Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

Leave a Reply

Curious about the Africa's travel industry and the forces that are changing it?
We offer a quick and entertaining look at the week’s most fascinating travel news on the continent. What are you waiting for? Sign up now!
Marketing by