The African Tourism Leadership Forum (ATLF) 2024 is set to be an unprecedented convergence of tourism leaders, policymakers, and industry innovators from across the globe. Hosted in the vibrant city of Gaborone, Botswana, this year’s forum promises to redefine the future of African tourism, with a spotlight on the highly anticipated Masterclass and Business-to-Business (B2B) Event.
The ATLF 2024 Masterclass is designed to equip participants with cutting-edge insights, strategies, and skills required to navigate the evolving landscape of the tourism industry. The Masterclass will feature distinguished speakers who are shaping the future of global tourism:
Hon. Mark Okraku-Mantey, Deputy Minister, Ministry of Tourism, Arts and Culture, Republic of Ghana will share his visionary approach to driving cultural and tourism growth in Ghana.
Senthil Gopinath, CEO, International Congress and Convention Association (ICCA), Netherlands – A global authority on conventions and events, will bring his vast expertise on how Africa can position itself as a leading destination for international meetings and events.
Emily Mburu-Ndoria, Director, Trade in Services, Investment, Intellectual Property Rights, and Digital Trade, AFCFTA Secretariat, will explore the role of trade in services and digital transformation in boosting tourism across the continent.
Lasse Ristolainen, Development Principal, Kasada Capital Management – With extensive experience in hotel development and investment, Lasse will explore innovative approaches to tourism infrastructure in Africa.
Olayinka Bandele, Chief of Inclusive Industrialization Section, United Nations Economic Commission for Africa Sub-regional Office for Southern Africa – Olayinka will discuss sustainable tourism as a driver for inclusive industrialization in Africa.
Shatha Al Kaud, Founder of Emportality Sustainability Consultancy, Saudi Arabia and the UAE – A leading voice in sustainability, will offer strategies on embedding sustainable practices in tourism development.
The B2B Event at ATLF 2024 will be a dynamic platform where tourism professionals can forge new partnerships, explore investment opportunities, and engage in high-level networking. This event is engineered to create an environment where business deals are not just discussed but realized, ensuring long-term growth and collaboration within the African tourism sector.
Prominent leaders and industry figures will participate in this event, including:
Keitumetse Setlang, CEO, Botswana Tourism Organisation – A champion for Botswana’s tourism industry, Keitumetse will highlight the country’s strategies for attracting global travelers.
Nombulelo Guliwe, Chief Executive Officer, South African Tourism – Nombulelo will delve into the innovative approaches South Africa is taking to maintain its position as a leading tourism destination in Africa.
June Chepkemei, Chief Executive Officer, Kenya Tourism Board (KTB) – June will share Kenya’s success stories in tourism and discuss future-plans to further elevate the nation’s tourism offerings.
Hamza Farooqui, Chief Executive Officer, Millat Investments, South Africa – A leading entrepreneur, Hamza will discuss investment opportunities in Africa’s tourism sector and the importance of building resilient tourism economies.
Kamil Al-Awadhi, Regional Vice President, Africa and the Middle East, IATA – Kamil will provide insights on the future of air travel in Africa and how the continent can enhance its connectivity to boost tourism.
ATLF 2024 will serve as a catalyst for innovation and growth in the African tourism industry. By bringing together an elite group of speakers and attendees, the forum will not only showcase the potential of African tourism but also provide actionable solutions to the challenges facing the sector.
About Africa Tourism Partners
African Tourism Partners (ATP) – www.africatourismpartners.com is a UNWTO- affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to UNWTO, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu- Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.
About Botswana Tourism Organisation (BTO)
The Botswana Tourism Organisation was set up by the government to market tourist products and to grade and classify tourist accommodation as well as to promote investment in the tourism sector.
The organisation has successfully focused its efforts on achieving high standards and developing tourism strategies that exceed customer expectations as well as building customer confidence around the world.
Its stated aim is to develop Botswana into a unique preferred tourism destination of choice, in order to increase the sector’s contribution to the economic growth of the nation. As part of its efforts to reach this goal, the organisation is constantly expanding and promoting the international image of Botswana.
Dedicated to preserving the heritage and environment of Botswana, the organisation has laid down conservation policies and ecotourism strategies to ensure that tourism is sustainable for its inhabitants and future generations while still contributing meaningfully to the national economy.
