Gallivant Africa, a data driven media firm is set to launch a niche Africa focused online radio channel to further promote the continent as a leading travel destination.
Operating out of Johannesburg, South Africa, the travel focused station celebrated a huge success during their beta test over September – November 2019. Reaching over 90,000 listeners a month from around the world, the Gallivant Africa team believed they had something special to offer the world.
Content
The station will relaunch and officially begin live-streaming from 3 February 2020. It will share numerous hours of original programming covering all things travel in Africa. The weekly schedule includes shows about hospitality, destinations, transport (aviation, cruises and rail), African culture, trade events, exclusive interviews and more.
Speaking on the reason for a niche radio station, Gallivant Africa writer, Miriro Matema said, “Founded on “Ideas That Matter”, Gallivant Radio aims to lead the pursuit of progress in Africa’s travel industry. From actionable insights to hilarious interviews, Gallivant Radio is a candid way to connect the world to Africa..”
Africa has largely been misrepresented. The most recent incident being the idea that Wonder of the World, Victoria Falls would go dry, thus sparking the hashtag #VictoriaFallsIsNotDry. Gallivant Radio aims to share an accurate narrative of the continent from the voices of the people who live there.
Development
Over half of the shows are hosted by African women, while 80% of the hosts have had no previous experience working in radio. The station also serves as an on-ramp to jobs in the media industry by offering free training opportunities and access to professional grade equipment and software.
What to Expect
As an online radio station, Gallivant Radio is excited to be broadcasting live at the world’s largest travel trade conferences. Tune in to Gallivant Radio here daily from 3rd February 2020.
World Travel Market Africa: 6 – 8 April 2020
Arabian Travel Market: 19 – 22 April 2020
World Travel Market London: 2 – 4 November 2020
For More Information:
- Advertising & Partnerships | Mazvita Akintola | hello@gallivant.africa
- Content & Broadcasting | Miriro Matema | hello@gallivant.africa
