LIFT has started 2024 on a high as the airline, which continues to redefine air travel experience, proudly accepted its latest award of “Best New Airline Brand, South Africa” 2023 from Global Brands Magazine (GBM). This prestigious global award recognises LIFT’s commitment to excellence and innovation in the aviation industry.
Global Brands Magazine, renowned as a leading publication in the field, annually conducts the Global Brand Awards to spotlight companies that distinguish themselves with exceptional service and a unique vision. In the 11th Edition of the Awards, LIFT has emerged as a standout performer, solidifying its position as a groundbreaking newcomer in the airline industry.
“LIFT’s achievement in securing this award is a testament to our exceptional team and the world class service they offer within our dynamic airline industry. We’re extremely proud to win awards as a newcomer to the industry, being recognised for the elevated experience we’re providing,” says LIFT CEO, Jonathan Ayache.
The Global Brand Awards honours excellence in performance across industries. Global Brands Magazine notes that LIFT earned the ‘Best New Airline Brand, South Africa’ distinction through an exhaustive evaluation process conducted by an external research team. More than 18 000 companies were evaluated in the latest study. GBM credits LIFT’s win to their exceptional dedication to innovation, quality, branding initiatives, performance, and provision of a distinctive and innovative airline experience in South Africa.
LIFT recently celebrated its third anniversary, and Ayache states that the company’s commitment to flexibility, which includes hassle-free changes and cancellations, has been a cornerstone of its success. The airline now offers up to 28 flights per day and has tripled its number of flights offered since 2021. The focus on the traveller experience has been central to LIFT’s success, with a commitment to delivering top-notch service, and an array of free in-flight amenities.
“We are honoured to receive the ‘Best New Airline Brand, South Africa’ award from Global Brands Magazine. This global recognition will fuel our passion and motivate us to continue to provide an exceptional flying experience that goes beyond expectations,” Ayache concludes.
About LIFT
LIFT is operated by Global Aviation Operations (Pty) LTD trading as LIFT. LIFT flights currently operate between Johannesburg, Cape Town, and Durban. Global Aviation Operations has been a provider of ACMI (aircraft, crew, maintenance, and insurance) services to airlines, locally and internationally since 2001 and is the largest dedicated ACMI specialist in South and Sub-Saharan Africa.
LIFT operates a fleet of Airbus A320 Aircraft, state-of-the-art 4th generation with fly-by-wire control systems, Flight Envelope safety protection and 3B Auto-land certification that allows for safe landings in poor visibility conditions.
