The City of Cape Town’s ‘Choose Cape Town’ marketing video won the silver award at the International Tourism Film Festival Africa 2024on Friday, 14 June, highlighting the innovative approach the City has taken to promote Cape Town.
The short film, nominated in the Tourism Videos section, captures Cape Town’s diverse appeal through six themes: visit, live, work, study, play and invest. It is featured at trade shows, on social media such as YouTube, and on the City’s website, www.thisis.capetown.
The ‘Choose Cape Town’ campaign extends beyond the film, using shorter edits to target specific interests in key markets. For example, the campaign in Brazil focused on ‘play and study’, while in the US, it emphasised ‘visit and live’. In Germany, the focus was on ‘visit and work’.
‘The Mother City offers endless adventures for nature lovers, foodies, culture vultures, families, friends and solo travellers. Our tourism campaigns aim to boost our economy and create more job opportunities for Capetonians,’ said Alderman Vos.
He further stresses the importance of the ‘Choose Cape Town’ campaign as a call-to-action for visitors to experience the city’s unique charm.
‘It was our priority to see this campaign implemented, knowing it would draw visitors and stimulate economic growth. This promotion is part of our strategy to boost tourism volumes and values. We are showcasing these promotions on airlines, in airports around the world and through digital campaigns in key source markets including the US, Germany, UK and Brazil,’ said Alderman Vos.
The campaign also complements Cape Town’s impressive air connectivity achievements.
As Cape Town continues to shine on the global stage, this award-winning campaign underscores why the world should choose Cape Town as their next destination.
