Africa Tourism Partners and strategic partners including UN Tourism, AfCFTA, BDO South Africa in collaboration with TEAMS Africa is thrilled to announce the successful launch of the 7th and 2025 Africa Youth in Tourism Innovation Challenge (AYTIC) 2025. The challenge is a key component of the Africa Youth in Tourism Innovation Summit that will take place in Nairobi, Kenya, from June 10 to 13, 2025.
The Africa Youth in Tourism Innovation Challenge (AYTIC) is targeted at youth up to 35 years old, however, post-graduate students can also participate in the Challenge. AYTIC is a grand opportunity for young African innovators, entrepreneurs and post-graduate students to contribute to the future of Africa’s tourism sector through innovation. AYTIC is a uniquely designed Pan-African platform that invites youth to submit their innovative ideas, technological solutions, and social entrepreneurship projects, all of which have the potential to attract investors and venture capitalists.
Innovation in the travel and tourism industry has the power to essentially transform ways in which businesses and corporations are run and enhance the experience that customers and tourists have when traveling. As such, AYTIC seeks to empower African youth by providing business partnerships, market access, networking, mentorship platforms and funding solutions from the global marketplace including UN Tourism, private sector, fintech and social entrepreneurs and ATP networks.
Therefore, youth who are running tourism related innovative solution-driven projects are invited to submit their projects for review. Shortlisted innovators will be introduced to industry leaders, potential partners for professional development, complimentary enrolment in short courses by UN Tourism, inclusion in the Africa Youth in Tourism Mentors and Innovators Network and global exposure.
The winner of the Challenge will be awarded prizes worth US$1000.00, whilst 1st & 2nd runners-up will also receive US$500 each worth of prices. Most importantly, past and 2025 AYTIC finalists will be enrolled in the Africa Tourism Innovation Hub (ATIH) launched in partnership with Cape Peninsula University of Technology and Namibia University of Science and Technology. The first cohort will commence in the first quarter of 2025.
Joram Mwinamo, co-host and CEO of SNDBX Kenya described the Africa Youth in Tourism Innovation Challenge as a transformative opportunity for young innovators across the continent to shape the future of Africa’s tourism sector. “With the chance to connect with industry leaders, investors, and policymakers, this platform empowers the next generation of African change-makers to drive innovation, create jobs, and promote cultural and environmental sustainability. Don’t miss the chance to make your mark on Africa’s tourism landscape—participate and be part of the change!”, he added.
Top 5 finalists will be required to present a 5-minute demo to the judges at the Africa Youth in Tourism Innovation Summit in Nairobi Kenya, where the winner, first and second runner-up will be selected. Finalists of the Innovation Challenge will be announced at the annual Africa Tourism Leadership Forum (ATLF) and Awards at a venue yet to be announced.
Considering the above, all innovators in Africa are invited to enter the challenge. The deadline for submission is 28 February 2025 and for more information, contact: Rejoice Chishamba at rejoice@africatourismpartners.com or +27 81 303 7030
About Africa Tourism Partners
African Tourism Partners (ATP) – www.africatourismpartners.com is a UN Tourism- affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to UN Tourism, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu- Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.
About Teams Africa
TEAMS Africa is a consortium between Barry Clemens, Joram Mwinamo, and Håvar Bauck (the “TA Partners”, three renowned entrepreneurs and tourism professionals combining more than 60 years of business experience from the African continent. TA was formed with the purpose of hosting the Africa Youth in Tourism Summit and Innovation Challenge (“AYTIS”) in the years 2025, 2026 and-2027 in East Africa. For this Agreement, TA is represented by Savanna Sunrise Ltd.
About UN Tourism
The UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
